SMB

Mixpo: SMB Videos Need to be ‘Actionable’

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Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what do they do really do with it? How do they drive actions? That’s the question the gang at Mixpo has been trying to answer for the last year … Read more

The New York Times Goes After SMB Market Via AdReady

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The New York Times is set to recruit small business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools, and usage reports. The Times will recruit its own advertisers via in-house promotions. Advertisers will have a choice of 14 sections of the site that are self-selected … Read more