Deals 3D: CEO Steven Boal on Power of E-Coupons

While deals are getting most of the attention right now, coupons remain a substantially larger player in the promotions business, says Steven Boal, CEO of, who was keynoting at BIA/Kelsey’s Deals 3D conference this week in San Francisco. Boal notes that deals and coupons have very similar demographics. They’re both heavily used by women, for instance. But … Read more