Angie Hicks at Online Marketing Summit: “We’re Direct Marketers”

Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out. We’re constantly measuring effectiveness, and overall lift.” Hicks noted that the 250 city company … Read more