Local Matters Unveils Search and Social Platform for IYPs

Here’s a question: How long would directory publishers sit back and let new companies such as RedBeacon, AlikeList and others disrupt the leads economy for SMBs with search and socially driven features such as Twitter and Facebook? Or Google, with Place Pages? That’s a question that Local Matters and other Yellow Pages vendors have obviously asked themselves. Now Local Matters has … Read more

Neil Budde: Personalization, Local and Daily Me

The overlap (and confusion) between “local” and “personalization” has always been a big one. And that’s not necessarily a bad thing. Online media pioneer Neil Budde is the founding publisher of WSJ.com and former head at Yahoo News. Budde has made something of a study of the cross-roads of local and personalization in his new role as … Read more

Quantcast Publishes ‘Top 10’ Online Directories

Figuring out who is on top of the heap in the online directory business is a complex task: on one hand, a “directory” category is kind of an oxymoron, given that so much of what is quantified is based on search engine optimization. Only 25 percent of Citysearch’s traffic, for instance, comes from its destination URLs. Some … Read more