Mixpo: SMB Videos Need to be ‘Actionable’

Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what do they do really do with it? How do they drive actions? That’s the question the gang at Mixpo has been trying to answer for the last year … Read more

DMS ’08 Keynote: AT&T Advertising and Publishing Head Frank Jules

AT&T Advertising and Publishing President Frank Jules, who has held the top slot for a year, said at Kelsey’s Directional Media Strategies conference in Atlanta that his business is “changing dramatically,” and laid out a prescription for Yellow Pages growth. The prescription is heavily dependent on success of AT&T Publishing’s efforts on the Internet, which is growing … Read more

Angie’s List Giving Away Flip VideoCams for 15 Reviews

Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards, and direct donations to charity (InsiderPages‘ current model). People complain that reports that are stimulated by such efforts aren’t as carefully done, and they tend to be for restaurants and bars. There are usually few … Read more

Freedom Interactive’s Mathieu Leaves for YuMe Video Network

Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of Video.” YuMe is a privately held company headquartered in Redwood City, CA and backed to the tune of $16 million by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. Jayant Kadambi, who had been … Read more