The Local Angle to Virtual Reality: NYT Launches with Google Cardboard

What is the role of virtual reality as a local or vertical marketing channel? It’s an important question for the industry. What we know is that 360 degree video and other precursor technologies are now being applied for local verticals such as real estate, auto, retail and travel. It is fairly commonplace to get a … Read more

From The Crypt: LivingSocial’s Lessons For ‘The Experience Economy’

Deal-a-day pioneer LivingSocial is being sold to Groupon for a “non material” price. LivingSocial’s eventual failure had been widely anticipated. Amazon, its largest backer, had written off its $175 Million investment in 2013. The company, once valued at more than $2 billion, had suffered hundreds of millions of dollars of losses due to the high cost of local sales … Read more

What’s ‘Real’ with Place Marketing? LocalOnliner Chats with The VR/AR Association’s Nathan Pettyjohn

Can’t find the shaving can aisle at Target? Didn’t know about the 4th floor coffee bar at Nordstrom’s? Can an avatar point you towards Jimmy Choo shoes at Westfield Malls and give you some points? Want to kill time at SFO at a new Terminal 1 art exhibit? And about the shaving cream – can … Read more