Business and Marketing News
We’re over it by now. Yellow Pages aren’t universally used anymore, or as frequently used; and that there is a lot of competition for driving small business sales. But at BIA/Kelsey’s DMS ’11 Summit last week in Denver, one walked away with a real appreciation of the foundational role that Yellow Pages still play in … Read more
AT&T Advertising and Publishing President Frank Jules, who has held the top slot for a year, said at Kelsey’s Directional Media Strategies conference in Atlanta that his business is “changing dramatically,” and laid out a prescription for Yellow Pages growth. The prescription is heavily dependent on success of AT&T Publishing’s efforts on the Internet, which is growing … Read more
In disappointing-but-not-unexpected news, Deutsche Bank has discontinued its coverage of local media (i.e. newspapers and television stations). Most of the companies in the space have lost 70-90 percent of their equity value over the past three months. Concurrent with the news was the layoff of a wave of analysts. The first-rate reports from DB analysts like Paul … Read more
Simmons Market Research Bureau called me at home on Saturday morning as part of a broad canvassing of Yellow Pages consumers in San Diego County. After some preliminary qs, the surveyor asked me to walk over to where I keep my Yellow Pages (downstairs, in an old gun closet). I lugged six Yellow Pages out of … Read more
We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and smarts to the … Read more