Zillow to Buy Trulia; Will Pursue Twin Brand Strategy

Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related national and local … Read more

Barton’s Newest Vertical: GlassDoor.com, a Recruitment Site

Rich Barton – Mr. Vertical – has added a new recruitment oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is GlassDoor.com, which provides recruitment oriented information. It solicits and publishes detailed salary and bonus information by position and company; as well as indepth reviews about company culture and views of top executives. The … Read more

Real Estate Coup: The Washington Post Quits HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified Ventures’ introduction of the Home Finder brand, which replaces the HomeScape brand. The move from a Classified Ventures, Inc. (CVI) product is somewhat surprising, in part because The Washington Post Co. is a … Read more